This article looks at the fashion shows of Ukrainian and world designers. The fashion shows and their factors are analyzed. Impact of Impressions on the Natural and Architectural Environment. Demonstrations of fashion collections allow us to draw people's attention to issues such as ecology, national culture, landscape and architectural monuments. The influence of natural and artificial factors on the theme and atmosphere of the presentation environment is analyzed. The influence of natural and artificial factors on the theme and atmosphere of the presentation environment is analyzed.
The article concentrates on the problem of gradual transformation of the design paradigm for an architectural environment, which is caused by the following: the acceleration of transformation processes of common mental models of reality, the shift in the value priorities of society, the evolution of social communication system, technological breakthrough. Architectural environment design increasingly separates from traditional architecture and, on one side, draws closer to the social design, and on the other side, to the web design.
The visual image of the architectural environment of historical cities in Poland and Ukraine significantly differs in the last centuries. Nevertheless, it has not been the constant feature. The research is devoted to the search for common compositional principles of forming early medieval cities in Poland and Ukraine in order to adequately assess their contribution to the world culture.
The article deals with the issue of preserving a traditional Ukrainian architectural environment under conditions of present-day construction. It has been found out that an ecological approach and landscape integration, traditional for Ukrainian folk architecture, which could become the basis for preserving its identity in future, in most cases coincide with the concept of modern organic architecture as well as modern understanding the relationship between society and nature.