In the given article the main problems of electronic content commerce and functional services of commercial content processing are analyzed. The proposed model gives an opportunity to create an instrument of information resources processing in electronic content commerce systems (ECCS) and to implement the subsystem of commercial content formation, management and support. The process of ECCS design and creation as an Internet marketing result is iterative.
In the paper the method of integrated processing of heterogeneous information resources web-systems is described. This method is based on the model of data description as a coherent combination of data values, rules of data representation, interpretation rules and data structure. The method involves decomposition of general process into subprocesses of data values integration, data syntax integration, semantics and structure integration. The advantage of this approach is that the integration process can be performed at data metascheme level.