content marketing

In this article author makes overview of the research of the world-famous companies in
the field of advertising and marketing, in which the trends of using Internet marketing tools in
the modern dynamic environment analyze is made. Search engine optimization, paid
advertising, content marketing, email distribution, and promotion on social networks were
considered in this article. It has been pointed out that content marketing plays an increasingly
important role in the functioning of each tool, and also represents an independent tool for