efficiency

Analysis integration strategy and tactics business development

Reveals the importance of feasibility study in the process of objective criteria for stable
operation of the business in the context of integration of tactics and strategy of its
development, formulation parameters of efficiency. The urgency and the direction of analysis
and integration of strategies and tactics of business method and its implementation.
There area number of factors that cause imbalances in the strategy and tactics of
market reform at the national macro level that is not conducive to achieving the desired

Guerrilla marketing as a tool to improve management of domestic enterprises

The article reveals the essence of the notion of ‘guerilla marketing’, analyzes foreign experience of its usage in the system of enterprise management, provides detailed research on its condition and prospects due to the implementation of ‘guerilla marketing’ in Ltd. ‘Misto-D’ and thus defines the effectiveness of its applying. It is emphasized that guerrilla marketing is one of the most popular marketing tools that provides effective promotion of goods and services on the market with the lowest costs.

Development of industrial enterprises by streamlining their staff

The article highlights the importance of modernization of enterprises in the conditions of  rapid scientific and technological progress and fierce competition in the domestic and foreign markets. It is shown that only entrepreneurs can effectively function that modernizes its material base, especially technological equipment. It impossible to apply the latest technology using the old and worn-out equipment.

Modernization of industrial enterprises as an important precondition of their competitive potential development

An attempt is made to analyze and generalize the effect of main organizational and technical as well as economic factors which can accelerate increase of competitiveness of the industrial production potential of Ukraine. Their content and scope of influence in the dynamic conditions of scientific and technical progress acceleration and hard competition are described. 

Scientific interpretation of the category of effectiveness

Scientific approaches to defining the essence of the category of effectiveness are studied. In  terms  of  the  systems  approach,  the  structure-forming  factors  of  the  organization’s effectiveness  are  substantiated.  It  is  shown  that  the  identified  factors  and  criteria  of effectiveness are the basis for creation of the organization’s effectiveness control system. 

Conceptual bases of organizing modernization process of industrial enterprises

In  this  article  the  authors  attempt  to  highlight  the  main  conceptual  principles  of organizing the modernization process of industrial enterprises, to identify the components of this process, to reveal the content of these components and their materialization in specific projects, to define the possible ways to implement these projects in order to achieve efficient results in high-competitive  economic conditions.