enterprises

In the article the authors analyze the approaches to the definition of “social responsibility”. The paper substantiates the relevance of implementing the principles of corporate social responsibility. The authors study the types of social responsibility and its manifestations. It is concluded that corporate social responsibility initiatives are based on four different categories, namely ethical responsibility, philanthropic responsibility, environmental responsibility and economic responsibility.

Substantiated the importance of systematization costs at the enterprise, despite the competition. Researched companies need to introduce modern approaches in management of costs and activity in general. Determined that process management is becoming more important because the operations that create processes in organizations are implemented by different departments, in accordance the accounting of responsibility doesn’t create the value for the customer.

The article determines processes of the effectiveness of marketing activities, identifies the main factors that influence their levels. It is proposed to measure the effectiveness of marketing through scores. It is proved that marketing activity is characterized not only by theratio of the obtained financial results but also the other factors of internal and external marketing environment that may have an impact on the end result (for example, sales volume, revenue, profitability, etc.). The study suggestes the phasing aplgorithm implementation of evaluation of the effective marketing.

In the article the actuality of antici¬patory management of enterprises on the basis of weak signals in modern highly dynamic, uncertain and unpredictable operating conditions is grounded. The concept of anticipatory management of enterprises on the basis of weak signals by the process-structured approach is formulated. The methodology of evaluation of anticipatory management effectiveness implemen¬tation at the enterprises is characterized and the most popular results of anticipatory management fulfillment at investigated enterprises are shown.