financial and economic condition

The COVID19 pandemic in 2019 dealt a severe blow to the economy of every country in the world. As a result of the closure of many businesses and stores, many consumers switched to online shopping – 84 % made online purchases during the pandemic. Shoppers began shopping outside their home country, which intensified online competition. In the first half of 2020, cross-border e-commerce grew by 21 %.

We substantiated the relevance of research into franchise choices. you have analyzed literary sources that highlight this issue and found that the focus of the scholars’ attention is on issues related to the activities of franchise companies as franchisees. We have proved that a significant part of problem issues also arises from potential investors who invest in franchising companies that need research.