green

The article summarizes the preconditions for the environmental paradigm formation. It has been set up that implementation of the environmental paradigm has been mostly held in sustainable development doctrine that being an economic theory has stimulated the progress of logistics in the direction of "green" logistics. The evolution of the "green" logistics concept has been researched in retrospect. Determinants that will have an impact on its future development have been identified. The development of logistics industry in Ukraine has been analyzed.

The article is devoted to defining features of "green" economics and the basic tools of transformation in social-oriented system. The main differences between "green" and traditional economies are determined. Different areas of the concept of "green" economics are considered. Using three groups of tools: economic, marketing and corporate are proposed to improve the implementation of the basic principles of "green" economics.