hotel

The article analyzes the principles of placing the hotel building on the site, the main and auxiliary blocks; the definition of the main functional zones, representative zone, parking zones, sports and recreation zones; the solution of pedestrian-transport communications on the site: entrance/exit of special transport, parking ground and underground parking, pedestrian communication schemes; landscaping of external and internal spaces: special plantings, lawns, flower beds, rock gardens, noise protection and visual contemplation zones.

A complex of hotel product promotion is reviewed, the distribution of responsive group of consumers in the relationship marketing is characterized; stages, models of behavioral responses of buyers and the formation of communication goals are specified in the article.