ARCHITECTURAL ENVIRONMENT DESIGN: CURRENT CHALLENGES
The article concentrates on the problem of gradual transformation of the design paradigm for an architectural environment, which is caused by the following: the acceleration of transformation processes of common mental models of reality, the shift in the value priorities of society, the evolution of social communication system, technological breakthrough. Architectural environment design increasingly separates from traditional architecture and, on one side, draws closer to the social design, and on the other side, to the web design.