мовна картина світу

The article investigates the interinfluence of the language and national scientific pictures of the world, which is revealed in the processes of terminologization and determinologization. Semantic changes that occur during metaphoric reinterpretation or metonymic shift in meanings used generally and meanings of terms existing in the language were analyzed. Peculiarities of newly created units were characterized as to the breadth of their meanings, presence or absence of estimating-expressive components.

Тhe article is devoted to the actual problem of displaying one of the moral-ethical concepts in the modern Internet discourse ̶ the concept of DIGNITY. The author notes that media discourse has the ability to influence the formation of mental concepts of the language picture of the world. The time-based determinism of media communication makes it possible to record the features of the verbal content of concepts in a particular time period and therefore realize diachronic comparative analysis.