The article analyzes the main ways of search promotion of commercial Internet resources and features of their implementation of the promotion process are provided. The analysis of the concept "Internet resource conversion” is conducted, the algorithm of its level evaluation is developed and internal and external factors that contribute to the promotion in the commercial segment are provided. An evaluation of the features of online resources reputation and scheme is developed as well as recommendations for its use in the promotion are submitted.
The paper describes the main factors influencing the design features of high rating resources according to the algorithms search engine Google. The analysis of known technologies and methods of evaluating online resources has been conducted, that made it possible to identify the factors that are the most important in the process of resource building.