Search promotion of commercial internet resources

2018;
pp. 3 - 9
Автори: 
Taras Basyuk, Andrii Vasyluk

Information Systems and Networks Department, Lviv Polytechnic National University,
S. Bandery Str., 12, Lviv, 79013, UKRAINE, E-mail: Taras.M.Basyuk@lpnu.ua, Andrii.S.Vasyliuk@lpnu.ua

The article analyzes the main ways of search promotion of commercial Internet resources and features of their implementation of the promotion process are provided. The analysis of the concept  "Internet resource conversion” is conducted, the algorithm of its level evaluation is developed and internal and external factors that contribute to the promotion in the commercial segment are provided. An evaluation of the features of online resources reputation and scheme is developed as well as recommendations for its use in the promotion are submitted. The most famous resources for the  evaluation of the reputation are used (Falcon Social, Wobot, Youscan, Safe Online Reputation, Socialbakers), the use of which will increase the number of targeted visitors.

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