Тhe peculiarities of conflicts representation in mass media

2017;
: pp. 23-29
Authors:
1
Lviv Polytechnic National University

The article deals with the journalist covering of conflict processes. The conflict is regarded as the important content- and form-driving element of journalistic texts. The author analyzes how the field of conflict is represented with content, genre and plot-compositional means of journalism. The peculiarities of media coverage of such parameters of conflict processes as structure, typology, reasons, dynamics, and functions are clarified. The study corresponds to topical objectives of fostering a democratic society in Ukraine, developing the science of journalism and improving mass media practices. This article is topical because social and political change in Ukraine intensifies, society is approaching the level of understanding and applying mechanisms of managing conflicts, which now are an integral feature of the developing Ukrainian society, and mass media play the important role in these processes. The article deals with the model of the mass media activity in conflict processes. This model includes two elements – the strategy for activity of the media in conflict and the tactics that this strategy is realized through – prevention, regulation, resolution, avoidance, instigation. The optimal activity of the media in conflict process is chosen after all the aspects of confrontation have been accounted for and depends on qualitative registers of subject-object relationships – the creative assignment, the journalist’s personal characteristics, on the one hand, and the peculiarities of a particular conflict process, on the other. The research has a theoretical and practical value because it widens knowledge of the role of the media in conflict processes, possible applications of the research results in modern practice of the media in order to increase the efficiency of media messages.

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