We consider the question about the introduction and use of logistics approaches of procurement management of individually customized products, and we turn out the specifics of semantic model application of joint decision-making on purchase of customized products. The studies determine that for industrial enterprises execution customer needs is a priority in decision making process about the purchase individual order products. It is proved that an important factor in ensuring long-term relationships between industries and clients is to provide a high level of service in the procurement of individual order products.