The role of social media in the young consumers market – case study for Poland and Germany

Authors: 
de Pourbaix P., Chmielewski K.

This text aims to present the general characteristics of the Internet and social media in Poland and Germany, taking into account the group of young consumers. Background to this observation are the characteristic of young consumers, in particular their role in the market. The purpose of the authors is also to show the role played by the Internet and social media in the market of young consumers.