development

The article examines and studies the essence of competitiveness and the choice of an effective competitive strategy in various literary sources, scientific studies, and current regulations. According to the literature, all authors emphasize that for an enterprise to operate effectively in a competitive industry, it is necessary to have its own competitiveness strategy, which is formed as an action plan for obtaining a sustainable competitive position.

Today, the concept of raising business efficiency to a higher level is a critically important direction of development of the modern Ukrainian economy. 

Building a sustainable and competitive economy contributes to the creation of healthy competition between various market participants, which has a significant impact on the relationship between producers and consumers. This forces manufacturers to focus their attention on the development and modernization of their products. In the long term, it plays a key role for the country as a whole.

Globally, cities have two options for growth: extensive and intensive. The former involves expanding the city's area to accommodate increased development or population. However, this option has significant drawbacks, including longer travel times within the city, loss of arable or recreational land around the city, and the need to construct new infrastructure. As a result, many cities opt for the intensive approach, which maximizes land use efficiency.

Experts considered the concept of the essence of "Industry 4.0" under European integration conditions. The problems, prospects, threats, and possibilities of processes of formation and further development of Industry 4.0 in Ukraine under the conditions of European integration are studied. The structure of approaches to the global interpretation of the "Industry 4.0" concept is given.

The analyzed market of board games is quite widespread in the world. This market is only gaining momentum and becomes interesting in the future in Ukraine, as it is potentially large-scale and not yet saturated with goods. Indeed, the market is gradually changing and there was a particular jump during the lockdown when people got into board games. Therefore, the article reviews the board games market, which, due to the impact of the Covid-19 pandemic, had a different impact on the enterprise’s activities in this field of activity.

Economic growth planning plays an important role because it ensures the efficient operation of the company, and efficient operations cannot be carried out without reducing production costs. That is why it is expedient to implement a system of planning of lean management for the purpose of economic growth in the context of the introduction of new types of foreign economic activity. Therefore, the purpose of the work is to develop measures for planning economic growth at the enterprise in the context of introduction of new types of foreign economic activity.

The goal of the work is to develop a software system for motion detection of and tracking object. It consists of the user interface which is presented as a desktop application. This paper describes the process of developing a desktop software system stage using the latest technologies which will be relevant and easy to maintain in future development and upgrade.

Purpose. The action of the tools for economic protection of the enterprise is aimed at ensuring the state of economic security, characterized by the absence of threats to the external and internal environment. In the context of globalization and development of international economic relations, protection of economic interests and processes of enterprises is aimed at maintaining its stable function, protection of intellectual property, guaranteeing the inviolability of property, protection of information and interests of stakeholders in general and more.

Purpose – The purpose of this study is to develop a strategy for improving the innovation of domestic industrial enterprises in modern conditions. The basis for solving this problem is a deep retrospective analysis of innovation in Ukraine in terms of investment sources and areas of expenditure on innovation of industrial enterprises.

The social and ecological factors of sustainable development concept, connection of economic growth with social development are studied. The major social and ecological problems of the transition of the national economy of Ukraine on the principles of sustainable development are analysed.