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The relevance of the study is determined by the need to find the means of achieving “multi-voice” media text that are optimal for the implementation of the journalist's communicative tasks; one of such tools is the particle movlyav. The article aims to investigate the communicative potential of the the particle movlyav in modern online media texts in the Ukrainian language, the task is to identify the functions of the particle movlyav, the emotional and evaluative load which it gives to the text.

There is little research on how online journalists work to convince the public, on how online media technologies work. This article presents the research results of theoretical research on the possibility of convincing users in the sociopolitical and socioeconomic aspects of understanding content.

Information genres as a platform for journalistic research are considered. The development of information genres in modern socio-economic realities is analyzed. It is hypothesized that with the capitalization of journalism, the possibilities of interviews and its varieties are expanded. Both interviews and reporting in modern capitalized media complement each other and help to optimize the presentation of content.

In 1938, first geophysical manual „A brief course of applied geophysics” was published in the USSR. V.A. Selskiy was indicated as the author. Despite a high scientific level of its contents the book was never referred to in later geophysical publications. It can’t be found in libraries and is not known to geophysicists. The book was not even mentioned in the V.A. Selskiy’s obituary, which contained a list of his publications. The book’s oblivion and the ambiguity regarding its author induced the current investigation. It has been found out that a later fate of V.A.