diversification

An analysis and assessment of factors influencing the effectiveness of diversification of the geographical structure of foreign economic activity of "NOVA POSHTA" LLC was carried out. The essence of the concept of diversification is determined, its types and features of this strategy of developing new markets are given. The prerequisites for the implementation of the strategy of geographical diversification of foreign economic activity, the opportunities and threats that may arise during the expansion of activities in the EU markets are outlined.

At the present stage of dynamic development of the world economy, active processes of interpenetration of technologies and capital, expansion of economic relations, economic entities are increasingly faced with various socio-economic challenges. In view of this, the role of foreign economic activity is increasing not only for economic entities, but also for the country as a whole, since all systemic transformations of the economy affect the characteristic features of the development of the specified sphere of activity.

The article highlights one of the new directions in organizing warehouses in Ukraine – individual storage warehouses. The characteristic self storage market in the USА, Europe and Ukraine. Considered range of services and pricing and held structuring and segmentation consumption. outlines the prospects for its development.

The concepts “diversification’’ and “innovative activity” are considered in the article. The development of diversification of machine-building enterprises of Lviv Region is investigated through the analyzys of their innovation activities.

The paper clarifies that taking a positive management decision to diversify  marketing activity in the context of its key element (sales)  is influenced by plenty of risks.  Taking into account the above-mentioned, risks appearing in attracting new sale channels in marketing activity diversification have been analyzed; they have been grouped together according to areas of their appearing. 

In the article traces the major problems of managing diversity activities at the enterprise level and singled management. The factors that determine the effective management and proposed an innovative approach in managing the diversity of the enterprise.