Basing on the conducted analysis, the authors determined the essence of the notion of “competitiveness of a higher education establishment” at the market, which is considered as a capacity to best satisfy the current and influence formation of the future needs of consumers by means of prices, quality of education services and supplied range of products at the specified market of educational services in the set period of time.
Global competition is growing not only on a products/firms level, but also among countries. There are many approaches to interpretation of a concept of the “country competitiveness”, which in particular means “the state of the country in the global market due to the international division of labor, national conditions and factors of production and its ability to compete effectively in world markets”.
There are many approaches to identifying, analyzing and enhancing competitiveness, which is a complex characteristic of regions, countries, industries, enterprises, and commodities. With prospects of Ukraine’s European integration, we consider the EU as a key benchmark for enhancing its global competitiveness.
In the context of increased globalization and dynamism of markets, competition is an important condition for effective self-regulation of the economy. Competitive forces of the market are the structural elements of the market environment that affect its condition and nature, intensity and level of competition in the market. Market players must constantly analyze the competitive environment in which they operate.
In the XXI century we re-evaluate the role of human capital, education, science and the knowledge factor in the development of enterprises, regions and countries, as well as the enhancement of the economy / country competitiveness. These factors actualize the problem of defining the concept of “competitiveness of the country”, taking into account all those new meaningful characteristics that it has acquired in recent years within the framework of modern economic science.
In the article the relevance of the formation and achievement of competitive advantages of a separate enterprise at the present stage is substantiated. The purpose of the research is to develop a mechanism for applying benchmarking techniques to form the competitive advantages of the enterprise.
The publication is dedicated to the problem of effective combining of architectural studies, education and architectural practice what is extremely topical for our country. At the beginning of the 21st century the issue of activity synthesis of the higher architectural education and solution of creative unions’ activity (National Union of Ukrainian Architects) found its place in publications in professional architectural press as well as in program documents of the National Union of Ukrainian Architects.
The issues connected with the use of IoT technologies in industrial enterprises are studied in the article.
The article analyzes the nature and significance of scientific research in universities in
the context of emerging knowledge economy, there are defined the prospects of scientific
research development regarding the requirements of innovative social development.
The importance of scientific research consists in providing the possibility of effective use
of scientific and technical potential of universities for the development of priority areas of
science and technology, creating high technologies, modernization of production, ensuring
The authors emphasize the special significance of customer service on the primary market of residential real estate. There is carried out segmentation of the primary real estate market with the account of such a criterion as a residential housing class. There are singled out the following segments of this market: premium-segment, business-segment, comfort- segment, and economy-segment. The features of each market segment are described.