Souvenir Advertising as a Factor of Influence on Consumer Behavior

The influence of various factors on consumer behaviour, controlled and uncontrolled by the firm, is characterized. Describing that all elements of the marketing complex, which are controlled by the enterprise, have special influence on consumers decision to purchase goods.

Analysis of the Global Competitiveness of the EU Countries

There are many approaches to identifying, analyzing and enhancing competitiveness, which is a complex characteristic of regions, countries, industries, enterprises, and commodities. With prospects of Ukraine’s European integration, we consider the EU as a key benchmark for enhancing its global competitiveness.

Competitive intelligence: essence, role, development prospects

In the context of increased globalization and dynamism of markets, competition is an important condition for effective self-regulation of the economy. Competitive forces of the market are the structural elements of the market environment that affect its condition and nature, intensity and level of competition in the market. Market players must constantly analyze the competitive environment in which they operate.

Ukraine in global competitiveness ratings

In the XXI century we re-evaluate the role of human capital, education, science and the knowledge factor in the development of enterprises, regions and countries, as well as the enhancement of the economy / country competitiveness. These factors actualize the problem of defining the concept of “competitiveness of the country”, taking into account all those new meaningful characteristics that it has acquired in recent years within the framework of modern economic science.

Social-culturological aspects of competition

The social-cultural aspects of competition are highlighted as consistent pattern of its evolution. The role of social capital and social values in the competitive environment is emphasized. The accent is made on the refocusing of the key functions of the competition towards socialization. The importance of the development of fair competition, the emerging of the contemporary ethical competencies and culture of market behavior are stressed.

Renovation and aesthetic changes in the interior of the Dormition of the Mother of God сhurch in Lviv, the evolution of its development

Розглянуто еволюцію розвитку архітектурного комплексу церкви Успіння Богородиці (м. Львів). Виявлено основні етапи реноваційно-естетичних змін в інтер’єрному середовищі церкви та заакцентовано на конкурсі 1911 р. по естетичній реконструкції художнього та предметного наповнення церкви за участю відомого львівського монументаліста Модеста Сосенка (1875–1920). Основна ціль дослідження – на прикладі однієї архітектурної пам’ятки виявити історіографію естетично-реноваційних змін, які супроводжують будь яку нерухому пам’ятку протягом певного хронологічного періоду.


The article focuses on the current state of the film market, in particular, the main directions of activity of the main cinematographic networks of Ukraine are considered: "Multiplex cinema", "Planet Kino", "Kievkinofilm", "Kinopalats". Their place in the film market of Ukraine is determined. The competitive advantages of private cinemas, namely "Multiplex" and "Planet Cinema", are explored.

Features of realization of public purchases of commodities, works at services in the field of health protection

Essence of public purchases of remedies, medical commodities is considered. Legal frameworks of purchase of remedies are outlined by the representatives of health protection. The order of realization of electronic торгов and establishment of the agreed price is certain.

Foreign and national implementation practice of the state policy of railway indusry restructuring for strengthening its competitive position

The generalization of the foreign and national practice of the state policy of the railway industry restructuring with identification of its key provisions was performed. The originating sources of the railway industry market position degradation issue were identified. The topical tasks of Ukrzaliznytsia PJSC on the today’s stage of its reforming for strengthening of its market position were defined. The potential opportunities and peculiarities of the public and private companies’ interaction in the rolling stock repairs and modernization process were explored.

Qualitative changes in market and investment environment of domestic enterprises and marketing of their problem of domestic and foreign markets sales

The article given characteristic qualitative changes in the market environment, operation and development of Ukrainian business. The attention is focused on strengthening the process of European integration, accumulation of external and internal threats, requiring significant changes in the marketing policy of companies and their activities on domestic and foreign markets. Identified causes of low efficiency of Ukrainian companies in the EU markets after entering the country for zero duties for exports.