The conceptual model for economic evaluation of innovative technologies that focuses on the consumer value thereof has been developed. Contemporary role and significance of the value that is laid in the technology and is a condition for their innovativeness have been substantiated, a set of tools for practical implementation of the proposed model established. The model enables evaluators to take into consideration the parameters of the impact of technology due to current market phenomena and trends, which helps to make better management decisions on the strategy for development of innovative technologies.
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