маркетинг

Key environmental factors and strategic choices of enterprises in Poland

In a market economy conditions resulting from the environment of Polish companies provide the framework and limits of their functioning. The rapidly evolving conditions, and evolving markets cause that companies undertake various adaptation measures in order to survive, cope with competition, to take the opportunities for development.

Role of marketing in intermodal transport

Intermodal transport is a transportation technology which requires marketing support. The author discusses the role of marketing and cooperation to create value both for the client and the intermodal transport operator. Especially the role of cooperation is highlighted as it influences the integration of intermodal transport process links along the functioning process of intermodal transport chain.

Guerrilla marketing in international corporations

Trends in international business show that successful companies are increasingly using
in their work non-traditional business methods. One of these ways to enhance the
competitiveness of enterprises is the “guerrilla marketing”– marketing concept, which aims to
find your marketing niche, reject competing with powerful competitors and non-traditional
but effective ways to advertise and promote their products and services. Today there isa
tendency to increase the proportion of guerrilla marketing in the general budget of

ТЕОРЕТИЧНІ АСПЕКТИ НАЛАГОДЖЕННЯ ПАРТНЕРСЬКИХ ВІДНОСИН ПІДПРИЄМСТВ ІЗ ВНЗ

Метою роботи є дослідження теоретичних підходів до визначення поняття партнерських відносин підприємства. Розглянуто поняття, завдання, сутність та особливості партнерських відносин. Виділено особливості співробітництва з вищим навчальним закладом (ВНЗ). Розвинуто класифікацію видів партнерських відносин та можливі структури взаємодії. Розглянуто переваги використання партнерських відносин з різними учасниками ринку.

The System Analysis of Marketing Researches of Phosphoric Industry Waste Utilization Based on CALS Concept

A standard information CALS-system module of marketing research of a phosphoric acid waste utilization of large-capacity productions has been developed. The marketing research has been structured in the following categories: analysis of the raw material and processing market; analysis of waste processing technologies; analysis of the waste utilization products markets.