Семіотична хора в дискурсі соціальних комунікацій
The demand to entry “semiotic chora” to the scientific field of social and personal communication is motivated by the actuality of the semiotic and the cognitive scientific approaches in the contemporary journalistic theory. It half-opens the curtain of the intimate creative process preceding the pretext, generate power of thought, and can be explained only by an appeal to the personality of the author – his biography, mentality features, mental components and individual style.