customer satisfaction

The paper presents results of research on customer loyalty drivers on retail market. It verifies the degree of impact of customer satisfaction and retailer image on customer loyalty. The paper uses primary survey data, multi-item scales and structural equations modelling (SEM).

The paper presents the issues related to the evolution of customer satisfaction in a supply chain pasta. On the example of supply chain pasta explored the issue of improving customer service. Conducted customer surveys allowed us to analyze the problem of customer satisfaction.