personal data

Abstract. The author examines contemporary principles of legal regulation regarding the protection of personal data, driven by the relevance of issues directly related to personal data protection, including the proliferation of digitalization in society and daily internet usage. This will make it possible to address the challenges and threats arising within the framework of modern development of civil society and the democratic and legal state in Ukraine, including unauthorized dissemination of personal data on social media, primarily containing negative legal characteristics.

The problem of modern technologies rapid development is shown and characterized, which makes the issues of Internet users personal data protection very urgent. The current state of personal data protection in accordance with the requirements of Ukrainian legislation and the General Data Protection Regulation (GDPR) is analyzed. It is also determined which data belong to personal data and why they are subject to protection.

The article analyzes and compares the legal regulation of personal data protection in the form of European and American acts - General Data Protection Regulation (Regulation (EU) 2016/679) (GDPR) and California Consumer Privacy Act (CCPA). Сollection, processing, and sale of personal data in accordance with relevant legal acts; the scope of legal acts differs according to 3 traditional criteria: the number of persons, the subject of regulation and the territory of application are analyzed in the article.