Impact of technical and aesthetic parameters of the quality of package on the product demand
Demand for consumer goods is quite difficult socio-economic category. In the decision to purchase a particular product objectively influenced by factors such as the usefulness of product, price and income of buyer. Appearance of packaging, largely must to help shoppers navigate in the ocean products, introduces him to the principal advantage of goods and helps to make the right choice. Packing regarded as artistic and functional complex that includes three interrelated components: the material and constructive, communicative and informative and artistically shaped.