online trading

The article examines the role of international and European e-commerce organizations in the context of increasing the competitiveness of e-business in Ukraine. The analysis of trends in the development of the Ukrainian and global e-commerce market was carried out, the importance of the development of international e-commerce and advocacy bodies in accordance with the specified sector was emphasized.

In the article the relevance of using modern digital marketing tools, namely the marketplaces, is investigated. The description of the “markeplays” concept is given, its types, main features and advantages of application are highlighted.  Describes its main advantages, disadvantages and features of application for the development of e-business.