COMPONENTS OF IMAGE AWARENESS OF UKRAINE IN CONDITIONS OF HYBRID WARNING (FOR THE MATERIALS OF THE GENERAL TELECOMMUNICATION «1 + 1» AND REGIONAL TELECOMMUNICATION «ZAPORIZHZHIA»)
The article deals with the structural components of image appeal Ukraine in conditions of conducting hybrid war on materials of TV channels «1 + 1» and Regional State TV «Zaporizhzhia».The image of the state is considered as an asset, which provides inflow of investments, development of economy, culture. Recommendations on improvement of work the given direction on the Ukrainian telechannels are submitted.