FEATURES AND TYPES OF ADVERTISEMENT FOTOGRAPHY IN MODERN PERIODICALS
It is stated in the publication that in modern periodicals photos more and more often do not only play role of visual accompaniment of informative, analytical or journalistic text, but they are also independent elements of advertisement business. Advertisement photos become important visual marks to attract attention of consumers of different types of goods and services. Such approach increases requirements to quality of illustrative materials in modern periodicals, because quantity of financial benefit from advertiser and welfare of periodicals editorial office depends on it.