“one's own – someone else's”

The relevance of the study is determined by the need to find the means of achieving “multi-voice” media text that are optimal for the implementation of the journalist's communicative tasks; one of such tools is the particle movlyav. The article aims to investigate the communicative potential of the the particle movlyav in modern online media texts in the Ukrainian language, the task is to identify the functions of the particle movlyav, the emotional and evaluative load which it gives to the text.