EFFICIENCY OF THE TOURIST PRODUCT FORMATION PROCESS FROM THE POSITION OF INFORMATION AND COMMUNICATION PROVISION
Purpose. Modern development of tourism business requires complex business processes of automation taking into account not only the internal factors of enterprises, but also the influence of external environment on the basis of single informational tourist`s space of creation. The profit of tourist organization depends on many components in conditions of high rates of tourism products moral aging. Of course, to optimize profit it is needed to monitor income and expenses.