Civil code of Ukraine

Abstract. The article includes the definition and systematization of the main reasons and consequences that encourage entrepreneurs to stop their activities, the analysis of the legislative framework that regulates this process, as well as the development of recommendations for improving legal conditions to minimize the negative consequences of the cessation of activities for business entities and the country's economy in general .

Annotation. In the article research of concept «business reputation» is carried out legal entities as participants of public relations. It is set that the row of the personal unproperty rights for legal entities, among that and right on inviolability of business reputation of legal entities, is envisaged in the article 94 of the Civil code of Ukraine. It is educed that business reputation is the personal unproperty blessing of legal entities.