media text; communication; journalist; media; communicator; recipient; code; preciseness of word usage; effectiveness of media text; communicative barriers; journalist’s language competence; comprehension of media text.

Media text is a type of text directly connected with reality. The method of verbal representation of reality depends on the journalist’s language competence, the ability to choose the appropriate word to denote a subject, process or phenomenon, the ability to combine words into phrases and sentences based on semantic and logical compatibility. At the level of the text, the corresponding feature is the preciseness of word usage.