PRECISENESS OF WORD USAGE IN THE MEDIA TEXT AS ONE OF THE FACTORS OF EFFECTIVE COMMUNICATION
Media text is a type of text directly connected with reality. The method of verbal representation of reality depends on the journalist’s language competence, the ability to choose the appropriate word to denote a subject, process or phenomenon, the ability to combine words into phrases and sentences based on semantic and logical compatibility. At the level of the text, the corresponding feature is the preciseness of word usage.