concentration strategy

Considering the importance of the Ukrainian IT services market in terms of ensuring sustainable development of the state, introducing the latest technological solutions into the activities of business entities, state bodies, in the social and military spheres, and increasing the country’s exports, the main trends in its development and marketing strategies of Ukrainian IT companies were studied.

The study found that the food service market was significantly affected by the covid restrictions and the war. In the latter case, we are talking about a decrease in the number of potential customers and their confidence in the future, an increase in the cost of energy and food, etc. In 2023, compared to 2022, it was actively developing, although it did not reach the indicators of 2021. However, in 2024, the situation worsened, and some establishments began to close.