Management of Imagemaking Technologies for Personal Brand Building on Social Media
The article explores the relevance and key aspects of managing imagemaking technologies to create a strong personal brand in the digital environment. In conditions where human capital becomes a unique competitive resource, the purposeful formation of an image and the creation of a ‘human brand’ are of paramount importance. The essence of the ‘personal brand’ concept is revealed as an intangible asset based on unique qualities, professionalism, and their public demonstration, in contrast to an image, which is a purposefully formed representation.