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Determining the Importance of Factors in the Selection of Immersive Technology for Artworks Reproduction

This article explores the peculiarities of using immersive technologies in art. This sphere of human activity is not separated from all the changes that take place in the process of social informatization. As it is stated in the paper, the main information technologies that are commonly used by most art institutions and artists today are augmented reality and virtual reality, which offer a wide range of opportunities to implement their ideas. As for artworks presented in the form of paintings and exhibits, the use of augmented reality prevails here.