Russian-Ukrainian War.

Memes have now become an integral part of media content. Newsrooms create their own humorous images and publish the most popular ones. Memes have also become the “heroes” of publications and an important decoration of journalistic materials. Memes are mostly informative images, often humorous, that convey news and facts in a funny, original and interesting way. Such images often become viral and attract attention. During the war, we have seen a large number of humorous images appear in journalistic materials, on media pages in social networks and messengers.

Introduction. The article explores sources of mental and political problem of musco­philism in Galicia in the historical retrospective from the end of the XVI to the beginning of the XX century.

Purpose. Our purpose is to identify and discover chronologic sources of muscophilism and analyse its transformation through religious and political activity of prominent personalities of Galicia.