TENDENCIES AND DIRECTIONS OF ACTIVITY OF INTERNATIONAL BUSINESS UNDER THE TERMS OF FRANCHISING
Purpose. The article is devoted to topical issues of franchising as a modern form of international business. Today, franchising is one of the most dynamically developing forms of business activity, which is characterized by high efficiency in both domestic and foreign markets. Along with the quantitative development of franchising relations, there are qualitative and organizational changes in this form of economic cooperation.