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The issue of defining the concept of "criminal legal qualification" was considered. It is noted that in order to regulate the most important social relations, the state adopts laws that establish generally accepted rules of behavior. The law on criminal liability is one of the important means of protecting life, health, honor, dignity, inviolability and security of a person as the highest social value, the state system of Ukraine, its political and economic systems, property and the entire legal order from criminal encroachments and a means of combating them.

Problem .For all the undisputable good that mass media have afforded the society, they are as well known to be exploiting on a high scale the means of manipulation which results in the public being deceived or told half-truth, information distorted, an individual recipient misled. Elucidating the means and markers of manipulation in a media text constitutes a formidable problem of media linguistics. It cannot be otherwise because it is the nature of manipulation to hide the means of its impact.