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THE DICHOTOMY OF THE‘ MANIPULATIVE VERSUS COUNTER-MANIPULATIVE IMPACT’: DOES IT EXIST IN THE ENGLISH- WRITTEN MASS MEDIA TEXTS ON CLIMATE CHANGE?

Problem .For all the undisputable good that mass media have afforded the society, they are as well known to be exploiting on a high scale the means of manipulation which results in the public being deceived or told half-truth, information distorted, an individual recipient misled. Elucidating the means and markers of manipulation in a media text constitutes a formidable problem of media linguistics. It cannot be otherwise because it is the nature of manipulation to hide the means of its impact.