IMPROVING RECEIVABLES MANAGEMENT OF THE ENTERPRISE IN THE CONTEXT OF NEW CHALLENGING MARKET CONDITIONS
The article analyzes methods and measures of improving the enterprise’s receivables management. Under new challenging market conditions, the formation of an effective receivables management system directly affects the stable and efficient enterprise’s activities. The authors found out that receivables have positive and negative influence on enterprise’s activities, among positive ones there are stimulating sales growth, establishing stable and long-term contacts with customer, forming competitive product range and others.