аудиторія.

Mass media have undergone significant changes during the global development of the Internet. Easy access to content creation and distribution, blogging, social networks encouraged the media to search for new forms and methods of communication with the audience. The most affected by the changes were traditional media, in particular newspapers, which were forced to reduce their circulation or go online entirely. However, this format also needs to be changed due to financial problems. One of the common mechanisms of functioning in global online media is paid content, the so-called paywall.

Look at today’s television guide and watch some of today’s programs. Identify any examples of the segmentation of programming you encounter. Relate notions of vertical and horizontal programming and segmentation to people’s daily routines and think about how this informs and affects the program choices they make.