business activity

The article deals with the issues of the estimation company’s investment attractiveness. The features of the integral index formation of investment attractiveness are studied. Critical assessment of the meaningful content of a group of indicators that form an integral indicator of investment attractiveness has been made. An improved set of indicators was proposed by the authors in order to modernize the existing mechanism of integrated assessment, approved by the Agency for the Prevention of Bankruptcy of Enterprises and Organizations.

Stability of operation and development of enterprises to a large extent is due to their
business activity, which depends on the breadth of markets for product sales, business
reputation, level of resource efficiency, active innovation policy, etc. The quality and
correctness of its analysis play a decisive role in making decisions on increasing business
activity; accordingly, the relevance of improving its methodology is increasing.
Business activity research is carried out at the rates of growth of such general indicators of