Comparison of the Quality of Imprints Obtained by Different Printing Technologies on Cardboard for the Production of Interactive Packaging
Interactive packaging represents a promising direction in the development of the packaging industry, enabling consumers to obtain significantly more information about products and their manufacturers, providing additional properties to goods, attracting consumer attention, and encouraging better interaction with information. Interactive packaging serves as an economically efficient method for analysing consumer behaviour, as manufacturers can receive feedback from customers for prompt problem resolution, quality improvement, and overall brand loyalty enhancement.