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The article highlights the process of designing, constructing, and visualizing packaging for board games using modern computer technologies. Two types of packaging of different sizes were developed and optimized considering ergonomic, aesthetic, and functional requirements. An analysis was conducted of the main criteria for selecting the dimensions and structural features of the packaging that ensure convenient storage, transportation, and use.

Interactive packaging represents a promising direction in the development of the packaging industry, enabling consumers to obtain significantly more information about products and their manufacturers, providing additional properties to goods, attracting consumer attention, and encouraging better interaction with information. Interactive packaging serves as an economically efficient method for analysing consumer behaviour, as manufacturers can receive feedback from customers for prompt problem resolution, quality improvement, and overall brand loyalty enhancement.