Methods of Career Guidance Activity of the Department of Higher Education Institutions in Social Networks
The article analyzes the research of the informational image of the institution of higher education and career guidance activities in the social environments of the Internet. Social networks were analyzed for the formation of the informational image of the units of the higher education institution and for career guidance activities. A formal model of the information image of units of a higher education institution has been developed. The requirements for creating and managing the official page of the unit have been developed.