change management

The article formulates the essence of the concept of "digital transformation of business". The main strategic aspects of digitalization in the modern conditions of the functioning of international companies are substantiated. Based on the results of the research, the challenges of digital transformation were identified, and various types of digital business models were analyzed. The reasons that exacerbate problems in the field of digital transformation of business are formulated. Stages of the process of digital business transformation based on change management are recommended.

Formulation of the problem. Effective operation and recovery of Ukraine during the wartime and post-war periods require the implementation of new organizational structures in the public sector aimed at ensuring the provision of high-quality public services. The existing principles of organizational design have their drawbacks and advantages, and they have the property of changing under the influence of external factors. It is necessary to consider these factors when developing effective organizational structures with defined objectives.