цифровізація.

Legal regulation of personal data protection

Abstract. The author examines contemporary principles of legal regulation regarding the protection of personal data, driven by the relevance of issues directly related to personal data protection, including the proliferation of digitalization in society and daily internet usage. This will make it possible to address the challenges and threats arising within the framework of modern development of civil society and the democratic and legal state in Ukraine, including unauthorized dissemination of personal data on social media, primarily containing negative legal characteristics.