Implementation of discounts for commerce activation of domestic wholesale trade organizations
Practical peculiarities of activizing domestic wholesale trade organizations’ activities through sales promotion specific tools are considered. Particular attention is paid to such an instrument of business revitalization as introduction of a reasonable system of discounts for wholesale customers. There exist many benefits of providing discounts, among them: forming a competitive assortment model for a wholesale trade object, its flexible response to market demands and its adaptation to changing conditions, financial stability provision and profitability increase.