communicative

The article presents results of the research of themes of Ukrainian-language terms fixed in numerous articles, books and reports during scientific conferences since 1958 till 2018 by 156 Olexandra Serbenska, the famous representative of Ukrainian scholl of terminology, valid member of Taras Shevchenko Scientific Society, professor of Lviv Ivan Franko national university, distinguished professor of Lviv Ivan Franko National University, academician of Ukrainian academy of higher education.

The article deals with the rights discourse that includes pragmatic, ethical, ethnic, social,psycholinguistic points. The closest rhetoric associated with philosophy and is part of it. Philosophy studies the general laws of human nature, society and shaping the outlook of man; rhetoric studies and describes specific law effective mental-verbal activity produces rules of verbal communication and promotes holistic moral rules and human ethics.