The aim of this study is to develop a methodology for studying the globalization of business as a whole, and its individual aspects related to information and communication problems of the domestic business amid increasing crisis in the economy. Formation of system of anti-crisis measures, as a catalyst for the commodity market development in the context of globalization of the domestic business.
Economic slowdown influences purchasing behavior of customer in food and grocery stores. Small grocery stores are under pressure from competitors especially in times of economic slowdown. With the crisis, consumer price sensitivity rises. Small grocery shops are a category of retailers in which customers declare the largest decline of purchase frequency. Large stores have improved a number of factors that traditionally were the advantage of small shops.